Certified Business Concept Maven (CBCM) incl. ELM Certification



Learn business-facing, ensemble logical modeling (ELM) including overview, process and the six artifacts! 

Mapping the organization; that is the goal of Ensemble Logical Modeling. With all the data and information scattered in different sources and platforms within any organization the importance of a thorough understanding what is available, what is important and how does this relate with each other is increasing now more than ever.

If your data is stored in a Data Warehouse (physical or virtual), on a data lake, on a data plane in a data mesh architecture is not important. In this course you will learn how to identify what is important for an organization from a non-technical perspective and to discover the business relations.

This course will show how this is done in a guided manner with the 6 ELM artifacts to end with a described Ensemble Logical Model fit to use in your organization. Either towards the data and data storage itself or towards the consumers of the data an regardless your data landscape.


2 days

€ 1.950,00 excl. VAT


Data Modeling

Mar. 23,24 ’23 – Online
May 24,25 ’23 – Rotterdam
Sep. 21,22 ’23 – Online
Nov. 20,21 ’23 – Online


Since 2009, Connected Data Academy takes care of the certificaation in the Netherlands and Belgium as a full-fledged partner of Genesee Academy


This course is intended to cover the complete process from discovering and mapping the business concepts. After completion of this course and successfully taken the exam you will be a Certified Business Concept Maven* (CBCM)

Enterprise Logical Model (ELM)
The Ensemble Logical Model is an enterprise-wide business model which, in an agile way, maps the business concepts within a given organization into an agile and adaptable model that is used for communication:

  • For Business representatives – It is a representation of their own business, using their terminology, their business concepts;
  • For Data Analysts /Data Stewards – To understand and recognize the terminology, relations and definitions/descriptions;
  • For Source systems – through mapping; is the needed information (Core Business Concepts, Relations and Attribution) available in the source systems;
  • For Developers – an almost 1 on 1 translation towards the desired Ensemble Modelling pattern.

The 6 ELM artifacts will guide you towards the ELM model as input for integration and data warehouse initiatives. Topics covered include understanding the concept behind the ELM, the modeling requirements and artifacts that drive this approach. We will include a brief introduction into the different Ensemble patterns like Data Vault, Anchor and Focal Point to learn why this approach benefits all.  With the guidance and exercises along all 6 ELM artifacts students will experience how to start from a business case and end up with a fully modeled and documented Ensemble Logical Model. Which in itself is ready to be implemented on any technical platform – which can be a physical data warehouse, a virtual data platform, a data lake or in a data mesh architecture.

This course consists of four (4) components:
1) the two day classroom course (online or on site),
2) the online video lessons,
3) the exam and
4) the course material.

Results after training:
Thorough knowledge of the Ensemble Logical Model and all the ELM artifacts plus how to use this successfully in your organization.

This course is intended for all those people involved in getting insight into the data and information needs of an organization. Either as a professional working towards a physical data warehouse model or as the people discovering and communicating what information is needed and looking for a structured way to gather and document this.

Data Modelers, Information Modelers, Business Analysts, Data & Information Architects, Business Intelligence and Data Warehouse Managers, designers, project leads and project owners, data mart designers, model stormers and functional area representatives.

Prior knowledge:
No particular knowledge is needed. Knowledge of business processes and information needs will benefit



*A maven (yiddish) is an expert who understands the skill or subject at hand. A Certified Business Concept Maven is the person to go to when you want to start with Core Business Concept Mapping.


  • Introduction to the class
  • Introduction Business Mapping & ELM
  • Introduction ELM Artifacts:
  • CBC List; A listing of all named Core Business Concepts, categorized into “Event / Person / Place / Thing / Other”.
  • CBC Canvas; A canvas artifact to guide and visualize the process of discussing synonyms, hierarchies, levels, etc. Plus discussing missing Core Business Concepts.
  • CBC Form; A Form for CBC disambiguation providing a brief description/definition, including certain attribution, related events, subject areas, synonyms, etc.
  • Event & NBR Canvas: Artifact which helps with the design and refinement of the relationships. Also this is an important document for data delivery teams.
  • NBR Matrix; A listing of all named Natural Business Relations, this will hold all relations as identified from out the events plus all other unique, specific NBR’s recognized in the ELM process.
  • NBR Form; A Form used to describe the relationship plus investigate the right grain, precision and cardinality of the relation.
  • From Business Case to Ensemble Logical Model in 6 guided steps
  • Model storming
  • Adding a next Business case to the existing Ensemble Logical Model and the ELM Artifacts
  • CBC  Form deep dive
  • The relation between NBR Matrix and NBR Form – more complex relations and relations discovery
  • From Ensemble Logical Model to Data Delivery – deep dive in Event & NBR Canvas

Our training courses are concuted by experienced teachers who have earned their spurs in advisory practice.


  • Hans P. Hultgren
  • Remco Broekmans



Genesee Academy provides world class DWBI training from the Enterprise Data Warehouse (EDW) to Business Intelligence with the latest on multi-structured data, enterprise integration, big data, information visualization, DW2.0 with Bill Inmon, hyper-agility and Agile Data Warehousing.

Connected Data Academy is an Authorised Training Partner of Genesee Academy (GA).

Registration form Certified Business Concept Maven (CBCM)





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Cancellation by Connected Data Academy, represented by Connected Data Group B.V.: Connected Data Group will make every effort to allow training to take place but reserves the right to cancel training at any time. Connected Data Group is not responsible for costs incurred by the client as a result of the rescheduling or cancellation of the training. If a training course has been canceled by Connected Data Group, the client will be given the option to transfer the booking to another training course or to have the already paid course fee refunded.

Cancellation by the client: Cancellation is possible up to 5 working days before the start of the training, after which the full registration fee is due. In case of cancellation up to 20 working days before the start, no costs will be charged, in all other cases 50% of the registration fee is due. Cancellation must always be made in writing. The student has a 7-day cooling-off period after signing and can cancel without costs, unless the training has not been planned during this period.

Settlement and invoicing: Unless otherwise agreed and stated as a payment condition, invoicing of the total amount for the training takes place after booking. Payment of the full invoice amount must be made no later than 15 working days before the start of the training. Connected Data Group reserves the right to refuse participation in the training if the invoice is not paid on time. By submitting this form, you order the relevant training. There is a cooling-off period of fourteen days
For the other conditions, Connected Data Group applies the general conditions of FENIT (Filed with the Registry of the District Court in The Hague on June 3, 2003 under number 60/2003)

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Connected Data Academy | www.connecteddataacademy.com


We offer a (made-to-measure) in-company training if there are multiple colleagues with the same learning objectives.